Copper Dev Recruitment Campaign
Speaking the language of developers for a short but inspirational recruitment campaign.
Conceptualised and executed within three weeks by a limited in-house team launched across London.
Brief
For Copper to accomplish its ambitious vision for finance it needs exceptional talent. With developers in short supply Copper required a specific campaign that delivered an inspirational message that compelled talent to apply.
Role
Mid-weight designer
↳ Strategy and conceptualisation
↳ Copywriting
Agency
In-house
Solution
To attract a specific group of people in incredibly high demand, Copper needed a recruitment campaign that precisely targeted developers. Insight into coding language allowed us to create a tailored and niche campaign that would only be understood by the target audience. A narrative was created using coding terminology, and designed to graphically mirror programming interfaces.
The campaign was strategically broadcasted in Old street, Kings cross, and Shoreditch; resulting in successfully drawing new talent to join Copper.
