E1 : Champions of the Water
Supporting the evolution of a fast-growing global race series through design that builds credibility, brand recognition, and impact across every touchpoint.
Developed and delivered at pace in close collaboration with a lean internal team, responding to the demands of a live international sporting calendar.
Brief
E1 is the world’s first all-electric raceboat championship, staging high-performance electric powerboat races in iconic waterfront cities around the globe. Bringing together advanced marine technology, team ownership from high-profile figures, and a focus on cleaner propulsion, the series introduces a new format of racing designed specifically for urban water locations.
As the championship continues to expand across international race locations, the brand requires a strong and consistent visual presence that translates seamlessly from host city promotion to race-day experience. The E1 identity is applied across a wide range of touchpoints — including large-scale physical branding at venues, OOH marketing campaigns, social content, and presentation design that supports partners, stakeholders, and event storytelling.
With each race introducing new audiences and environments, the creative approach balances flexibility with consistency, ensuring the brand remains premium, future-focused, and unmistakably E1 wherever it appears.
Role
Mid-weight designer
↳ Physical Event Design
↳ Print Collateral Design
↳ OOH and Promotional Marketing Design
↳ Presentation Designer
↳ Ad hoc Social Graphics
Agency
In-house
Solution
The creative approach focused on building a flexible visual system capable of performing at speed and at scale — one that could move seamlessly between global promotion, physical race environments, and partner communications while maintaining a clear, premium identity.
A structured design framework was developed to ensure consistency across highly varied applications, from waterfront branding and large-format OOH to digital, social, and presentation materials.
This balance of impact and control enables the brand to adapt to each host city without losing cohesion, supporting both the spectacle of race day and the professionalism required for stakeholders, teams, and partners. The result is a visual presence that feels fast, modern, and engineered — reflecting the innovation at the core of the championship.
Translating digital brands into physical experiences
Scaled for the real world.
Experienced in delivering physical branding and environmental design across multiple international locations, often working with small, agile teams to realise projects efficiently. Adaptable to a range of suppliers, materials, and production processes, with the ability to navigate local logistics while maintaining design integrity and ensuring a high standard of execution.
Fast, flexible social design built to keep pace with the championship.
Alongside the core social output delivered by E1’s agency partners, ad hoc social graphics are created to support key moments across the season. These responsive assets help communicate race updates, announcements, and promotional activity when additional or fast-turnaround content is needed.
Designed to align seamlessly with the established brand, each piece maintains visual consistency while adapting to the immediacy of live events — ensuring the championship stays timely, relevant, and polished across its digital channels.
Clear Communication, Delivered Efficiently
Skilled in designing presentations and reports, producing fast, effective work tailored for sales pitches and sustainability communications—balancing clarity, pace, and visual impact to support confident storytelling and informed decision-making.
