Formula E | Drivers of Change
Designing and producing bespoke invitations for an exclusive experience for premium clients at Formula E.
Premium brand collateral that includes a Copper plated badge, pen, Invitation and keychain.
Brief
Celebrating their partnership with formula E, Copper needed a bespoke gifting solution for their invitation to premium clients. The invitation needed to be luxurious, high quality and distinctly celebrate the collaboration of the two brands.
Role
Mid-weight designer
↳ Packaging Design
↳ Concept Creation
Agency
In-house
Solution
Creating a partnership sub-brand between copper and FE, the tag line 'Drivers of Change' were implemented on all respective brand collateral. Using blue as the primary colour scheme that is present in both brands and using Copper native branding such as gradients and copper foiling, the solution resulted in an invitation that adhered to Copper’s brand essence but felt distinctly special. The invitation featured high quality merchandise such as a Copper plated lanyard, pen and keychain.
An electrifying unboxing experience
Featuring a shelf that pulls out and hidden layers, the compact invitation box provides a generous amount of opportunities for reveals and surprises.
Merch that you don't want to throw away
Copper's products are meticulously made and finished to exceptional quality, its merchandise should be no different. The lanyard is made of copper plated metal that has been lasered to produce a slight deboss and variation in colour. The box itself features continuous seamless gradients throughout the packaging, highlighting the continual direction of progress of Copper and Formula E. It is this subtle sophistication that sets Copper’s brand apart from competitors.
