The Unfair Advantage

A bold and confident campaign that made a mark for Copper in its crowded competitor landscape.

A comprehensive campaign that featured a television commercial staring ‘Dune’ star, Rebecca Fergusson.

Brief

Copper.co found itself in an interesting position in 2022. It had a strong reputation and customer base with crypto natives but wanted to branch out to the crypto curious Fintechs.

2022 also saw the rise of a multitude of affluent crypto businesses. Numerous high production ads marketing crypto custodians “going to the moon” created a busy stage of eager pioneers. While it needed a confident campaign to make their presence known, it still had to offer substance and credibility. It had to balance the excitement of crypto with the steadfast foundations of its high-performing advantageous product.

Role

Designer

↳ Conceptualising and executing supporting brand collateral

↳ Illustrator

Agency

In-house

Untold Studios

Solution

Despite the bold claims of competitors, it was clear that Copper’s agile and state-of-the-art technology was the best in the market. Copper’s product was a perfect combination of speed, security and knowledge. When it came down to actual substance, it was clear as day that Copper’s product was the only choice; you could say, it was ‘The Unfair Advantage’.

To kick off this campaign, a TV commercial featuring Rebecca Fergusson highlighted Copper’s capabilities of unlocking the potential and power of decentralised finance (DeFi). The beautiful Icelandic terrain, juxtaposed with abstract 3-D visuals acted as a metaphor of the largely untapped world of crypto that only Copper can access. The result was an ambitious but grounded advert. Striking abstract visual representations of the three pillars of Copper (speed, security and knowledge) were created to support the campaign.

The advert was broadcasted via media channels such as Bloomberg to expand Copper’s reach, and featured globally through numerous conferences.

Striking abstract graphic representations of ‘knowledge’, ‘speed’ and ‘security’ were created to re-iterate Copper’s core foundations.

Knowledge Poster

Abstract book pages represent Copper’s deep insight and knowledge.

Security Poster

A fortified cube structure, resembling walls and layers was created to represent Copper’s unparalleled security.

Speed Poster

‘Speed’ represented by kinetic fibre optics filled with gradients and lines to convey the movement of data.

Targeting new clients through far-reaching media channels such as Bloomberg.

Bloomberg was the perfect media outlet as it had a wide range of traditional finance businesses who were crypto-curious. Copper was featured not only on the Bloomberg homepage but also on their newsletter, Bloomberg radio and TV sponsor roll. This multi-media deployment enabled us to deliver our message succinctly to Bloomberg’s audience.