Brief
Copper required a bespoke exhibition space that reflected the brand as leader in the digital asset industry.
Role
Mid-weight designer
↳ Sketches and visualisations
↳ Ideation and conceptualisation
↳ Still graphics for stall
↳ Print media for exhibition
Agency
Inception
Solution
Copper harnesses the power of blockchain technology to usher in a new era of finance. The blockchain underpins Copper’s products and is a constant flow of information and potential. To reflect this concept, whilst also creating a eye-catching creative solution, a seven metre digital waterfall was designed as the centrepiece of the exhibition. Like the influence of blockchain and decentralised finance, a waterfall is an unstoppable uninterruptible force. Copper acts as a confluence between traditional finance (TradFi) and decentralised finance (DeFi). The design language in the exhibit reflects this by contrasting mid-century interior design with contemporary digital accents.
The power
of blockchain
A seven meter waterfall was erected to embody the the flow of information through the blockchain. The magnitude and relentless force of a waterfall perfectly mirrored blockchain's influence through finance. This also tied together the exhibit with Copper’s hero TV commercial, starring Rebecca Fergusson, which opens with her reaching into a waterfall.
An integrated brand experience
Copper’s hero product offering, ClearLoop, was subtly integrated into the floorpan of the stall. The use of curves differentiated the exhibit from the more typical cube structured stalls. This created a premium and tailored feel while creating two separate functional spaces within the stall.
Big, brave, and bold Ideas.
As a brand custodian of Copper, It was crucial that this brand experience positioned Copper as the leader of Blockchain technology. This requires big, brave and bold ideas. Below is a collection of mood boards and initial concepts for this incredible brand experience opportunity
