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Copper Money2020 Europe | 2021

Creating a unique exhibition stall for Copper's Money2020 debut.

Money 2020 hosts over 3k companies, with Copper requiring an exhibition space to differentiate itself from its competitors in a limited space.

Brief

Copper required a bespoke exhibition space for its debut at Money 2020. Having limited space, it needed a distinctly unique stall that would attract prospective clients.

Role

Mid-weight designer

Sketches and visualisations

Ideation and conceptualisation
Still graphics for stall

Print media for exhibition

Agency

Inception

Solution

The solution was a minimal sleek stall that boasted a custom 3 meter curved screen. The large screen was visible from multiple vantage points and maximised engagement with audience footfall. The sleek design features hidden storage compartments that make the stall feel clean and modern while also being functional. The sophisticated allure and mysterious dark minimal design enticed the audience to inquire and interact with BD teams generating leads.

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